Genius eCommerce For Your Business

Connecting your business with the customers you need in order to grow is an essential part of any new endeavor. Nowhere is this more important than in the digital space. In 2018, online retailers know that the web is flooded with thousands of small businesses all competing for the same corner of the Internet and having a proper eCommerce marketing strategy can be the make-or-break factor for your business.

An eCommerce marketing strategy can take many forms, but, by focusing on a few crucial points, it is possible to narrow down what your business needs the most and how you can use marketing to achieve your goals. The first approach is to specialize your marketing. Make sure your company’s message is hitting the target with the customers you want the most. Picture your ideal customer. Who are they? What are their interests? How old are they? Are they male or female? What is their income like? What do they do on the weekend? Any business owner should be able to answer these questions without thinking about it. Once your ideal customer is identified, the next step is to find branding that appeals to them. How does your brand stand out in a sea of competition? Be creative and come up with something unique and memorable. The best brands tend to transform their industries. They lead the way with a creative vision that takes risks while still appealing to the customer they want. Entice your potential buyer with something new and different and make your product irresistible.

The next tip is to personalize the experience of your site and brand. In every step of the purchasing decision, make the experience of buying with you a highly enjoyable one. Even if your business is small or just starting out, there are tools available to make your dealings easier and more intuitive for the customer. Does your website function properly? Does it look professional? Make sure that your brand guidelines follow through from their first experience all the way to the checkout.

You may also want to explore how you can use customer-sourced content in promoting your brand. Encourage online discussion of your products or services and find a way for your customers to interact with you. Hashtag contests and promotions are popular on platforms like Twitter and Instagram and you can leverage these to spread awareness like wildfire.

Be sure that you are available and fully ready across all platforms. Essentially, be there when your customer is looking for you. Ensure that your product is found on all the popular retail sites, not just your own and that the experience is a smooth one. Get your products in the online retail stores that make sense for your company. Consider how your customer will find you when searching Google for a product you carry. SEO is a crucial part of how businesses are discovered.

Do not ignore your mobile design either. In 2018, more Internet usage is done on mobile devices than on desktops or laptops. Customers are scrolling through their phones day in and day out and it is important to reach them when they are swiping. Is your website optimized for mobile? Are you secure and safe? Will your website load properly on all common devices? Be sure your customers can access you from anywhere, anytime!

Ultimately, a successful eCommerce marketing strategy combines elements from across the web to come together. A final way to think about your plan is to consider your competition. Are there things your competition is doing better than you in terms of marketing? How can you eliminate their advantage and make your weaknesses into strengths? At Genius eCommerce, we help answer those questions you have to help your business become a leading brand within your industry.

Keep Up With E-Business News & Other Great Digital Marketing Strategies

Social media, e-business news, SEO, and various other digital marketing strategies; when it comes to running a successful e-commerce business, there are plenty of things you need to keep in mind (especially if you are a new business). Businesses come and go, and to be a success (and have longevity), it is becoming more and more essential for your company to utilize the best digital marketing strategies. If you’re looking for better methods to improve your overall business success, keep these high performing strategies in mind.

Ensure Your Website Uses Correct SEM and SEO Practice
SEM (search engine marketing) and SEO (search engine optimization) are critical tools for getting your company and website to materialize in a wide variety of search engine results. By utilizing a strong SEM and SEO strategy, you can ensure you associate your business with the right keywords for your products and/or services, which, in turn, will increase the likelihood of customers selecting your company when an individual is looking for a business with your products and/or services.

Keep Up With the Latest E-Business News
From websites to social media, there are a wide variety of e-business news sources you can use. Some cater to specific industries, while others keep you up-to-date on all the latest business and e-commerce insights and trends.

Have a Social Media Presence
Social media is an exceptional tool many businesses tend to overlook. While there are marketing strategies explicitly used for social media (known as SMM or social media marketing), social media offers a substantial amount of information, as well as a significant potential for boosting your business. While it isn’t a “get rich quick” method for marketing, social media offers a way to gain better brand visibility, more inbound traffic to your website, a wide range of business resources, and a method for strengthening your reputation. However, to be a success, you have to maintain your content. Therefore, you should never start social media aspects if you don’t plan on sticking with them.

Utilize the Right Design for Your Website
While many users don’t think about how web design can affect their digital marketing presence, the website’s design can determine not only how much time a user spends on your page, but how attentive they are while there. Therefore, your website should be one of the principal points of your digital marketing efforts. A good site needs to be easy to read and navigate, clean, and attention-grabbing. Otherwise, no matter how much time you put into your digital marketing strategies, you will lose potential customers. Websites should always be entertaining, mobile friendly, and up-to-date.

Create and Keep a Blog
Utilizing blogs are essential for multiple reasons; they allow you to consistently optimize your SEO strategy, provide new keywords, share fascinating bits of information on your company or industry, offer advice, and provide an exceptional way to connect with your customers. For a successful customer relationship, you have to establish trust, and a blog is an excellent method to start and maintain it.

Offer an Opt-In Newsletter or Emailing List
Newsletters and opt-in email lists are an excellent way to connect with new and existing customers by providing a way to share company news, advertising sales, promote products and/or services, and more. Once your mailing list is built, you have the perfect opportunity to reach out for opinions on your company, ways you can improve, and more. Plus by permitting them to sign up, you allow the customer to come to you.

If you’re looking for more information on the latest e-commerce and e-business news and trends for your business, or if you have any questions, comments, or concerns, message the experts at Genius eCommerce today by messaging