When it comes to marketing today, it is both easier and more difficult to reach your ideal audience. Tools today like email marketing and social media give you the power to reach your customers right in their own inboxes, but there is also a lot more competition for their attention. Because these tools are accessible to every business out there, there are many, many competitors vying for the attention of these customers. Marketing strategies in e commerce revolve around leveraging the platforms where your customers already are and establishing a dynamic presence to reach them, as well as using your tools to bring in new customers. But where do you start? And how do you know that your marketing campaign is working? There are a few steps you can take to ensure that you are doing things properly.
The most important aspect of developing marketing strategies in e commerce is to ensure that you are reaching your ideal customer. So how do you first, identify them, and then reach them? Your ideal customer can be gathered by looking at your existing sales data. Who is buying your product? Who is this for? What age and gender are they? Where do they live? What kind of lifestyle choices do they make? Discover this information, because it is the most powerful tool you have. After you have discovered who your ideal customer is, you can then develop a message that appeals to them. Your branding needs to be on point. A strong brand speaks volumes and can cut to the core of why your product appeals to a potential customer just by using visual appeal. A great logo and website are important and you need to carefully consider your design choices. As well, you need to consider the copy in your ads. ‘Copy’ refers to the text you use in posts and sales writing that is meant to persuade people to buy. This is often best left to professional copywriters who can craft your exact message.
When you know who your ideal customer is, you can begin marketing to them. Every aspect of your marketing and branding must be made consistent. Consistency is key to getting people to remember your brand and associate it the way you want them to.
How should you reach your potential customers? There are several powerful tools available to you. The first is SEO. SEO, or search engine optimization, is a practice by which you can increase a website’s ranking in Google. When your desired website appears when customers search for the type of product you sell, you will receive more traffic and therefore more sales. The next is social media marketing. Take advantage of the platforms your ideal customers use and use hashtags and frequent posts to build a community around your brand. Engage your existing customers there and gather new ones by building a strong presence on these platforms. Finally, email marketing is a great way to convert visitors into customers. You can use a giveaway or discount to gather email addresses and then notify your email subscribers about new updates, products, and company news. Reach your customers right in their inbox.
At Genius eCommerce, we pride ourselves on our years of experience in knowledge when it comes to all things marketing in the e commerce world. We are dedicated to creating informative content to help you get to where you want to be. Visit us today to get started. Every business is unique, and every business has unique marketing needs. Genius eCommerce can help!