Level Up Your Store’s Marketing

Entering the digital commerce space can be a daunting feat in 2018. With more shoppers buying products and services online than ever before, there is a ton of competition for consumers’ attention. Every day, potential customers are overwhelmed with advertisements, both in the real, physical world in the form of posters, billboards, and signs in traditional media like TV and radio ads, and in the digital world, through targeted posts and paid content across what seems like every website. So it’s important that, in order to cut through the noise, you have a strong marketing plan for eCommerce business that will bring you more sales and increase your bottom line.

Developing a marketing plan for eCommerce business requires careful planning. You need to be thinking very critically about where your product fits in the digital space and who your ideal customer is. By first identifying the perfect customer who will react positively to your product and then make a purchase, you will be able to fine tune your message to narrow down who exactly your product appeals to and then use language, images, and sounds that capture their attention.

So how do you first begin to identify your ideal customer? Think about your product in the context of your competition. Who is it that are buying products from your competition and why are they not choosing your store? Are you getting beat on pricing, is their website more stylish and easier to use? Is there something obviously lacking that you can fix? If so, then it is easy to begin your work, but sometimes it can be more difficult to identify the issue.

Consider your brand voice. If your target customer is in the 18-24 demographic, for example, make sure you are using imagery and language that appeal to them without sounding forced or contrived. Make sure your advertising comes from a genuine place and that your product will truly make people’s lives better.Be sure, too, that you are reaching them the right way as well and that your product has a presence on all the relevant platforms that people in this demographic are using.

Once you are sure that you have correctly identified your ideal customer and that you have a presence on the appropriate platforms, it is then time to engage them. If you are using social media to engage your target audience, choose relevant hashtags and find the communities online that will respond best to your product. Make sure that you are posting on days and at time when your potential leads will be most active, as well, to ensure that your posts are seen by the most amount of people. When it comes to social media, be sure that you choose the right platform for your product. If your product is visually appealing, Instagram is a great way to reach users through beautiful photos or short videos of your products in action. At Genius eCommerce, we provide solutions to power your business. Visit us online today to get started.

Is Your eCommerce Marketing Strategy Killing Your ROI?

Keywords have always been, and always will be, a critical part of any ecommerce marketing strategy. However, the time of stuffing those keywords and phrases into content to appease search engines has come and gone. Unfortunately, for brand new eCommerce businesses or even a company that’s been around for years and seen dozens of changes to effective marketing strategies, keyword use can still be a bit confusing. Let’s break it down a bit to find out if this part of your eCommerce business plan is the reason your return on investment (ROI) has taken a turn for the worse.

Are You Still Keyword Stuffing?

If you’ve ever written or commissioned a piece of content based on hours of keyword research that resulted in a list of 20 or 25 phrases you want to be included in that one piece, then you fully understand the definition of keyword stuffing.

Let’s step back for one minute to introduce the search engine. Google is the most popular search engine in the world and guess what? Google doesn’t need you to use keyword phrases verbatim. One keyword phrase is the topic of the content; the others should appear naturally in context if the content is written with the user in mind.

The following two sentences explain the difference between what you may call direct and indirect keyword use. In the first sentence, you can see the keyword is grouped as a business content marketing plan. Then, in the second sentence, you can see that business, content, and marketing plan are used in different places and not as one solid phrase. Believe it or not, Google reads both sentences as containing the keyword phrase, business content marketing plan. You see this all the time in search engine results as bolded words and, if you take a gander at the first page of results, you’ll rarely find a keyword phrase bolded verbatim.

A strong business content marketing plan is critical for online businesses. Working in virtual business makes content a critical marketing plan for online companies.

Where Should a Keyword Phrase be Included Verbatim?

This is the million-dollar question. In eCommerce, how are keywords best used in marketing strategy? As every online entrepreneur knows, there’s no perfect answer, but there are tips for best use practices for eCommerce. It’s a good idea to include a keyword phrase verbatim in the:

  • Title tag
  • The first sentence of the first paragraph
  • H2 tags/subheadings – sparingly
  • Once every 200-250 words

Genius eCommerce discusses many marketing strategies with visitors, including those that focus on keywords. That’s what eCommerce marketing strategy was founded on many years ago. There are hundreds of intricate details to consider, especially with initiatives from search engines like Google, such as Mobile First, EAT, and user intent. Don’t get overwhelmed, there is help and you can improve ROI with the right short- and long-term plans.

If you have questions about best marketing practices or if you’re interested in finding the best company to help your business maximize ROI, hit us up using our contact page on our website at GeniuseCommerce.com.

How can eCommerce Work for You?

We all know there’s money to be made through the Internet. From the Silicon Valley tech giants such as Facebook and Google, to the retail super marketplace Amazon, these days there seems to be an endless trove of capital pouring both into and out of a variety of Internet-based businesses. But one does not necessarily need to be a software engineer, or even particularly tech savvy, to take advantage of the multitude of market opportunities today’s world wide web can provide.

On a smaller scale, there are various niches and specialist independent enterprises run through user based online marketplaces such as Etsy and Ebay. As well, startups looking for capital have a whole new series of tools for connecting with potential financial backers at their fingertips thanks to crowd funding platforms like Kickstarter and GoFundMe. Here we will take a look at how virtually any entrepreneur who keeps an ear out for the latest eCommerce news can utilize the Internet to help their growing business.

One point that cannot be overstated when talking about ecommerce is its breadth of application – even the most terrestrial of businesses stands to gain from a sound eCommerce strategy. From a local plumber or construction firm, to inventors and artists, even if the product you’re selling or service you’re providing is in itself totally unrelated to tech or the Internet, there is still in all likelihood a way you could be improving your business’s outreach, image, or functionality through online means. Placing some ads on social media outlets is an obvious way to get your name out there, but, as of recent years, ever more ambitious marketing strategies have come to light as a means of reaching your demographic.

Several filmmakers and video game studios have made use of sprawling puzzles known as ARGs (Alternate Reality Games) to hype their upcoming releases – these are multimedia games that often span various websites and social platforms, usually necessitating the coordination of many players to complete. Followers of the latest eCommerce news will no doubt be aware that the dawn of the viral video has also allowed for unprecedented marketing possibilities, to where an astute instance of product placement can generate tens of millions of views – and likely for a fraction of the cost of placing traditional ads.

Online marketplaces and crowd funding platforms are two more ways a forward thinking startup can punch above its weight. For many small retailers, the use of an online marketplace can provide an array of advantages over a regular brick and mortar store; not having to rent, power, and generally maintain a physical space means that overhead is greatly reduced. As well, a well-crafted online shop can provide visibility to thousands of customers for little or no cost. This type of approach is very useful for those wanting to simply market and sell a shippable product.

However, for someone aspiring to bring something less tangible to market, crowd funding options may be an attractive option for getting your idea off the ground. As of late, a growing number of artistic projects have gotten their chance to see fruition thanks to these services in which anyone can give money towards your goals and thus become an investor in your enterprise. These platforms are useful as a means of advertising as well, as projects which garner more interest inevitably lead to further page views on the funding platform itself. One final advantage to crowd funding is a direct line of communication to your clientele, allowing you detailed and timely feedback from the consumers so that you can accurately shape your product or service to best fit their needs. For more info on the hottest trends in eCommerce, keep yourself up to date with Genius eCommerce!

Why Your Marketing Plan Matters

At the heart of any Internet business lies their product. A great product is the difference between success and failure for your new endeavor but there is another factor that will greatly determine how well you do. Your eCommerce advertising strategy is absolutely critical to your business’ success. There are several different ways you can go about creating a successful plan that will turn cold leads into paying customers and will get your product in front of those who will want it the most.

The first step in developing an eCommerce advertising strategy is to identify who the ideal customer is. What do they do for a living? Are they male or female? What are their hobbies? Are they politically active? Answer these questions to generate a profile of whom you are attempting to reach. Next, in a strategy labeled content marketing, take your ideal customer and create content just for them. A great way to reach these potential customers is in the form of blog posts. Blog posts can be written to help search engine users identify your company. Suppose you sell women’s clothing. When your potential customer searches Google for “spring dress,” you want her to arrive at your website where she can browse through what you offer and make her purchase. Creating content that she relates to is likely to get her attention and keep her on your website long enough to arouse her curiosity and get her to view your selection. Posts in the form of photos, list articles, how-to’s, and other anecdotes work well in this style of marketing.

Will you be using email to reach your potential leads? Choose an email marketing platform and capture customer emails by offering a discount in exchange. Now you are able to reach them at will and you can use this to market specifically to them. Modern email marketing platforms can separate your list into groups that can target only the specific people you want to see your message and they can even A/B test emails to determine which of your potential drafts will perform the best. Use email marketing to capture your leads and turn them into customers.

Another popular eCommerce advertising strategy is to use social media to reach new and old leads. Choose the right platforms based on your customers use. Older adults tend to prefer Facebook while young teens are more likely to use newer platforms like Snapchat. Figure out where your customers are online and reach them there. Grow your accounts and your following by posting frequently and keep your people interested by making sure you have fresh and varied content. If you have chosen Instagram as your primary platform, post well-lit professionally photographed shots of your products and how people use and enjoy them and be sure to direct people to your store’s link in your profile. Reach new people by taking advantage of Instagram’s highly adaptive ad targeting system where you can select exactly who will be seeing these posts.

But above all, any marketing strategy you choose should serve your customers first and ensure that they are getting the right information and a convincing pitch. After all, your business aims to provide people with something they will love and enjoy, or something quality that they will need. An eCommerce marketing professional can help you achieve your marketing goals so that your business can find greater success. At Genius eCommerce, we have the information you need to help develop a plan that is right for you. We cut to the core of what each business needs and help to deliver the right information that will lead them on the path to success.

Are Old Marketing Strategies in E Commerce Still Performing?

Years have passed since white words typed on white backgrounds were enough to convince search engines you were the number one source for any keyword you focused on. And, though still around, black hat techniques like this have generally gone by the wayside as mega engines like Google are closer than ever to using full-blown artificial intelligence to decide which results you’ll see. Marketing strategies in E Commerce are changing; or are they?

Even though the last decade has marked huge changes in eCommerce marketing, some of the old favorites, with a little twist, are gaining popularity, and for a good reason. With all the commotion of algorithm changes, spicy marketing campaigns, and the colossal impact of social media, sometimes it’s nice to look back five or ten years and realize the marketing tactics you started with are the marketing tactics you can still use today.

Article-Based Backlinks
There was once a day when the new article directory appeared around every corner. There was even open source code that allowed anyone with a little FTP knowledge to create an article directory on their own.

Article directories aren’t precisely the powerhouses they used to be concerning marketing strategies in E Commerce, but this method of promotion remains one of the easiest and more effective tactics no one remembers. The key to using this old favorite is to find quality websites that don’t work as article directories but do allow for submissions with personalized, outbound links.

B2C not B2G
If you’re looking for marketing strategies in E Commerce, there’s a good chance you’re a B2C company. What does B2C mean? It means business to consumer. However, as Google became the unrivaled king of search engines, a simple algorithm change could drive a successful business’s sales, profit, and reputation down the tank. So, what was the average marketers answer to this problem? Instead of focusing on maintaining the best business-to-consumer relationship possible, far too many businesses took on the impossible task of growing a business-to-Google relationship that would hopefully render increased sales, profits, and reputation. This isn’t one of the marketing strategies you want to adopt. No one knows Google. No one can learn the complete Google language, and Google knows when you’re trying too hard to impress the search engine.

Content Marketing on Steroids
We’ve discussed article-based backlinks, which is a form of content marketing, but as the old cliche goes content is king, and we’re not just talking about backlinks. With the improved intelligence of search engines, the content published on your eCommerce website is no longer one big call to action. The content must be useful to the reader, include keywords related to the topic, head more toward the 800-plus wordmark, and provide meta descriptions to bring the entire piece of content together in hopes of gaining first-page positions in search engines and increased click-through rate.

At Genius eCommerce, we don’t believe in keyword stuffing. We don’t write for search engines, and we definitely don’t buy links. So what do we do? We create success stories. No, not all old school, easy as pie marketing strategies in E Commerce will work today, but we’ll never overlook any method in social media marketing, email marketing, digital marketing, or content marketing that will seal the deal for your customer. Check out our blog at GeniuseCommerce.com and reach out to us with any questions or topics you’d like to learn more about.

Genius E Commerce will Help You Make the Most Out of Your Advertising

Knowledge is power. That’s more than just a platitude or a motivational poster pinned to the wall of a middle school teacher’s classroom. It’s a promise that makes good on its word again and again. There’s no situation on Earth where knowledge wouldn’t, in some way, empower you. Which means, in the information age, there’s good news for all of us. Information has never been more plentiful and more accessible. Simply pull out your smartphone and tap a few icons and suddenly you’re inundated news from across the world. And not just the news, but also the reaction to the news. We get to witness a billion data point interacting at any moment we wish. As a business owner, this is more than a welcome reality. It’s a dream come true.

In fact, we now have so much information to pore over that we often run into the opposite problem. We’re spoiled for choice nowadays. Even with professional analytics and stylish graphs, sometimes it’s hard to make sense of what the data is telling us. But don’t you worry, because, amid the haze and confusion, Genius eCommerce shines a guiding light. From how-tos to the latest in e commerce news, Genius eCommerce seeks to make sense of the rapidly changing world of e commerce for the benefit of businesses everywhere. Whether you want just want to brush up on your web layout or want to really dig into the diverse marketing strategies in E Commerce, you’ll find a lot to love on our site.

Maybe you are new to the world of e commerce and want to learn about how to craft and maintain an audience. As anyone who has spent any time marketing will tell you, finding and building an audience is paramount to success. In that case, you can read through our numerous articles that detail the best ways to set up your marketing campaigns. For example, maybe you are running a pay-per-click campaign and need help optimizing your landing page, the place potential customers end up after clicking your ad. Well, we’ve got guides on how best to run such a campaign. And as marketing strategies in E Commerce change, which they often do at incredible speeds, we will keep you up to date.

Or maybe you already have a good handle on your online marketing projects and just want to catch up on the latest in e commerce news. We have you covered in that respect as well. Staying abreast of the latest developments in e commerce will help you to understand the growing trends so you won’t be left in the dust. Combined with our robust reviews section, we bring you the information that can help you make sense of the current markets so you can adapt without anxiety.

Genius eCommerce is here to make sure that you get the absolute most out of your business online. Whether you are new to marketing online or have done it for years, we have the content you’ll come back for again and again!

Genius eCommerce Provides Great Educational Insight

With the constant change in the way the web works, it’s important to stay updated and adapt as quickly as possible. This especially applies to online businesses that constantly need to adjust to the workings of the ever evolving Internet. At Genius eCommerce, we make sure to provide a platform for entrepreneurs to keep themselves educated and up to date on the latest eCommerce news. Designed by the writers at 1Digital Agency, we keep track of the daily changes that happen in the online business community to make sure that owners such as yourself stay competitive and create new strategies to make your eCommerce site as optimal as possible. Here’s a quick rundown of some of the pages on our website to show what it can do for you.

Latest eCommerce
On this page, you’ll notice that we post on a regular basis with both advice on how to maximize your eCommerce business and the latest eCommerce news. We encourage anyone looking at our website to look into this section for access to different online marketing strategies in addition to current news. It’s always important to stay up to date with what happens in the world of eCommerce. Anything could change, especially in a setting such as the Internet, where features are frequently updated.

Reviews
Our “Reviews” section looks at different online marketing platforms and tells you the pros and cons of each one. We recently published a post on the popular eCommerce platform BigCommerce. In the post, we discussed the customization features, the options you receive when you pay a certain price, and the different templates available for creating your eCommerce site. We also published a recent post on the platform, Shopify Plus. With our “Reviews” section, we plan to educate you on the number of options available for your eCommerce business so that you have the wealth of knowledge you need when selecting the right platform for your own eCommerce site.

eCommerce University
Education is very important for staying on top of things. As an entrepreneur, your education is one of the most important things to pay attention to when staying relevant in a competitive industry such as eCommerce. This section of our website offers guidebooks on different topics for running different aspects of an eCommerce business. Our latest guidebook, “How to Create an Audience for a Remarketing Campaign”, details how to create a budget-friendly remarking campaign that can help deepen your current audience, as well as creating new ones. Other “How To” Guidebooks include “How to Run a Split Landing Page Test”, where we discuss testing different campaigns with different online ads. Like any success, it takes a careful process of trial and error to get the results you’re looking for.

In addition to these sections on our website, we’ve also got a weekly newsletter that you can subscribe to in order to stay updated on our current activities and any new content that we post. You can subscribe to our newsletter on our homepage, by filling out your name and email address on the form. We are also very active on social media. You can follow us on any of our pages. Genius eCommerce frequently post on the likes of Facebook, Twitter, and Instagram.

If you’re interested in commenting on something we’re doing or would like to collaborate, don’t hesitate to reach out to us! We can be contacted through our “Contact” page. Just leave us your name, your email address, and the subject that you’d like to discuss, and we’ll be sure to reply to you in a timely manner! We hope that you find this site helpful and educational!

Elevate Your E Commerce Game

In 2018, it is more important than ever that you optimize your online business to ensure that you are growing at the rate you want. You can keep up with E commerce business news, read a ton of articles on what is going on in the E commerce world, but at the end of the day, having the right experience and knowledge on how to grow your business is what matters. When it is time to take your business to the next level, make sure you choose a great company to partner with so that you can be sure your digital strategy is on point.

Every E commerce business news blog discusses the variety of ways you can improve your business. Ultimately, it comes down to making sure you understand your ideal customer and your message reaches them clearly and convinces them to purchase your products or services. So how do you begin to develop an effective E commerce strategy? There are a number of steps you can take to make sure that you are making your business’ digital marketing plan the best it can be.

First, understanding who your perfect, ideal customer is can set you apart from other companies in your niche. You need to know to whom you are selling your product to, after all, and what kind of messages they will respond to best. How old are they? What kinds of similar products do they already use? What kind of lifestyles do they lead? Where do they live? These are all great questions to ask to help you narrow down who would find your product most appealing. Sometimes, these answers can surprise you.

Next, after your ideal customer is determined, you should make sure that your branding appeals to them. Your business’ name, the fonts and colors you use on your website, and your logo all play a big part in letting your potential customers know who you are and what your mission is. These visual clues will help them relate to your brand and feel more comfortable purchasing from you. You also need to ensure your website is polished and professional, so that visitors get the impression that your website is secure and that your business behaves professionally.

Next, find ways to reach your customers. This is often a combination of email marketing, social media marketing, and search engine optimization. Email marketing is a great way to reach your customers by sending them great information on products, company news and even simply to bring awareness to your brand. Social media is a great tool to build a community around your product and reach new customers while reinforcing your message to existing ones. With search engine optimization, or SEO for short, you can be sure that you will come up in search results when people look for products similar to yours. A great SEO campaign will put you at the top of Google’s search results for the keywords you want to associate with.

At Genius Ecommerce, we have the information businesses need in order to get to the next level. Visit us online today!

Boost Your Online Business

When it comes to marketing today, it is both easier and more difficult to reach your ideal audience. Tools today like email marketing and social media give you the power to reach your customers right in their own inboxes, but there is also a lot more competition for their attention. Because these tools are accessible to every business out there, there are many, many competitors vying for the attention of these customers. Marketing strategies in e commerce revolve around leveraging the platforms where your customers already are and establishing a dynamic presence to reach them, as well as using your tools to bring in new customers. But where do you start? And how do you know that your marketing campaign is working? There are a few steps you can take to ensure that you are doing things properly.

The most important aspect of developing marketing strategies in e commerce is to ensure that you are reaching your ideal customer. So how do you first, identify them, and then reach them? Your ideal customer can be gathered by looking at your existing sales data. Who is buying your product? Who is this for? What age and gender are they? Where do they live? What kind of lifestyle choices do they make? Discover this information, because it is the most powerful tool you have. After you have discovered who your ideal customer is, you can then develop a message that appeals to them. Your branding needs to be on point. A strong brand speaks volumes and can cut to the core of why your product appeals to a potential customer just by using visual appeal. A great logo and website are important and you need to carefully consider your design choices. As well, you need to consider the copy in your ads. ‘Copy’ refers to the text you use in posts and sales writing that is meant to persuade people to buy. This is often best left to professional copywriters who can craft your exact message.

When you know who your ideal customer is, you can begin marketing to them. Every aspect of your marketing and branding must be made consistent. Consistency is key to getting people to remember your brand and associate it the way you want them to.

How should you reach your potential customers? There are several powerful tools available to you. The first is SEO. SEO, or search engine optimization, is a practice by which you can increase a website’s ranking in Google. When your desired website appears when customers search for the type of product you sell, you will receive more traffic and therefore more sales. The next is social media marketing. Take advantage of the platforms your ideal customers use and use hashtags and frequent posts to build a community around your brand. Engage your existing customers there and gather new ones by building a strong presence on these platforms. Finally, email marketing is a great way to convert visitors into customers. You can use a giveaway or discount to gather email addresses and then notify your email subscribers about new updates, products, and company news. Reach your customers right in their inbox.

At Genius eCommerce, we pride ourselves on our years of experience in knowledge when it comes to all things marketing in the e commerce world. We are dedicated to creating informative content to help you get to where you want to be. Visit us today to get started. Every business is unique, and every business has unique marketing needs. Genius eCommerce can help!

A Multi-Prong Approach to eCommerce

It is no secret that more and more entrepreneurs are exploring their options these days when it comes to eCommerce. In an age when anyone with an idea can create a website and begin selling their products or services in a matter of minutes, the competition is fierce and a ton of creativity is needed to keep up the pace and to reach your potential customers in a meaningful way. It can seem like new social platforms pop up every day and online shoppers are notoriously fickle in their loyalties to online brands. A great eCommerce business relies on an outstanding eCommerce marketing strategy to reach potential customers in a meaningful way and turn them from strangers and passersby into loyal customers who truly benefit from what your business has to offer. So how do you go about planning your eCommerce marketing strategy? Should you focus on one particular area or cover the most ground you can?

The best approach is a multi-prong plan that covers a few key areas. For most businesses that sell a tangible product that will be shipped to a customer, there are some tried and true methods of gaining new customers and keeping existing ones. The first way is the use of social media. Now, anyone is free to make an account and start posting on any platform of their choosing but professionals know there needs be a strong strategy in place to turn that into sales. Consider the kind of business you have and then select which platforms you want to focus on. While you should have at least a presence on as many as possible, certain businesses cater more towards certain platforms. If your product is aimed at a younger audience in their teens or twenties, Snapchat has become a very popular platform for reaching young people. If your product is very visually exciting, an Instagram campaign that shows off your product in its best light while reinforcing your brand’s mission and may take your sales through the roof, as we have seen many times over the past few years. And if your product is less flashy but more rooted in thought and the written word, consider a more text-based platform such as Twitter to reach your audience. Social media can be a powerful tool, but only if it is wielded the right way.

Email marketing as well has proven to be an extremely effective way to reach customers of all ages. Sending out timely emails directly to the inboxes of those who have signed up to receive them reinforces your brand. Give your customers an incentive to join your email list such as a discount and watch them become repeat and loyal customers.

Use an SEO campaign to target the keywords you want to rank for when potential customers search for a product you have. Being discovered via Google is one of the most powerful ways you can bring business to your website and be found by curious visitors.

At Genius eCommerce, we have the information you need to grow your business into a success! Check us out today!