Entering the digital commerce space can be a daunting feat in 2018. With more shoppers buying products and services online than ever before, there is a ton of competition for consumers’ attention. Every day, potential customers are overwhelmed with advertisements, both in the real, physical world in the form of posters, billboards, and signs in traditional media like TV and radio ads, and in the digital world, through targeted posts and paid content across what seems like every website. So it’s important that, in order to cut through the noise, you have a strong marketing plan for eCommerce business that will bring you more sales and increase your bottom line.
Developing a marketing plan for eCommerce business requires careful planning. You need to be thinking very critically about where your product fits in the digital space and who your ideal customer is. By first identifying the perfect customer who will react positively to your product and then make a purchase, you will be able to fine tune your message to narrow down who exactly your product appeals to and then use language, images, and sounds that capture their attention.
So how do you first begin to identify your ideal customer? Think about your product in the context of your competition. Who is it that are buying products from your competition and why are they not choosing your store? Are you getting beat on pricing, is their website more stylish and easier to use? Is there something obviously lacking that you can fix? If so, then it is easy to begin your work, but sometimes it can be more difficult to identify the issue.
Consider your brand voice. If your target customer is in the 18-24 demographic, for example, make sure you are using imagery and language that appeal to them without sounding forced or contrived. Make sure your advertising comes from a genuine place and that your product will truly make people’s lives better.Be sure, too, that you are reaching them the right way as well and that your product has a presence on all the relevant platforms that people in this demographic are using.
Once you are sure that you have correctly identified your ideal customer and that you have a presence on the appropriate platforms, it is then time to engage them. If you are using social media to engage your target audience, choose relevant hashtags and find the communities online that will respond best to your product. Make sure that you are posting on days and at time when your potential leads will be most active, as well, to ensure that your posts are seen by the most amount of people. When it comes to social media, be sure that you choose the right platform for your product. If your product is visually appealing, Instagram is a great way to reach users through beautiful photos or short videos of your products in action. At Genius eCommerce, we provide solutions to power your business. Visit us online today to get started.